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~ Aunt Em's Vintage Ads ~
Ads provide an excellent means of seeing how vintage costume jewelry was worn with the fashions of the day, or to become acquainted with the styling of that year or time.  But, their real value for collectors is as a resource in dating pieces.  It's always a thrill to find a piece of beloved jewelry in an old advertisement, either for dating it or for identifying the maker.   Please browse through and enjoy these ads.  Maybe you'll see something there you own or want to put on your wish list!

Use the links below for quick access to each section.
Click on the image to see the full ad image.

 

Bogoff      

1946

1947

1948

1948

1949

         

1949

1950

Spring 1951 1951
"Conversation Pieces"

1952
"Splendor"

         
1952

Feb. 1952

1952
"Champagne Sparkle"

1953

1953
"Sea Spray"

         
1953
"Blues in the Night"

Dec 1953

1954
"Starfire"

1954
Exciting Elegance
1954
Nymph of the sea
         
1954?
"Tawny Topaz"
1955
"Magic Strings"
1955
"Black Magic"
1955
"Chain Lightning"
1955
Christmas Lights
         
   
1956
"Heart Throbs"
1956
"Premiere"
1956
"Marquesa"
   
         
         
Boucher      

1940
"Punchinello"

1940
"Columbine"

1940
"
Jester", "Flowers"

1940
Pavé assortment

1949
"Ballet of Jewels"

         

1950
"Opening Night"

1950
Swag "Earrite"

1950
"Rose of Seville"

1950
Golden Cyclamen, various earrings

1956
"First Nighter"
         
     

1956
"Golden Harvest"

1956
"Bangkok", "Vendôme"

     
         
         
Coro/Corocraft      
Sept 1941
"Love Nest"
Nov 1941
"Cornucopia"
Oct 1943
"Meteor"
1944
"Peonies"
1945
"Royal Narcissus"
         

1945

Feb 1946
"
Moonlight Sonata"

1946
"
Feline Beauty"

1946
"
Platina"

1946
"Lyre", "Arrow"

         

1947
"Royal Key"

1947
"Midnight" set

1947
Duettes

1948
"Lariat" + others

1948
Spring figurals

         

Apr. 1948
"Duettes"

1948
"Embraceable"

1949
"Sea Imps"

May 1950

1951
50th Anniversary

         
 

1951
"Flame" + more

1951
Celestial pieces
1952
"Eugenie"
1955
Spring styles
 
         
         
Danecraft      
   

1951
"Grape Harvest"

1952
"Silver Wheat"

1955
Wingbacks

   
         
         
Eisenberg      

1940
Jewelry of the Future

1940

1941
Costume Dramatics

Nov 1941

Dec 1941

         

1943

1943
Topaz Quartz

Sept 1944 1945
"American Ice"
1945
Eisenberg Originals
         
1947
Eisenberg Originals
1948
florals
1948 Dec 1955 1960
         
         
Kramer      
1946
Fashion's Reflections
1948
Fire Dancing
1948
Baguetelle
1951
The Diamond Look
1952
Empress Collection
         
         
Mazer/Jomaz      

1946

1947
figurals

1947
Retro Moderne

1947
"Swordsman" pieces

1948
Gems of Inspiration

         

late 1940s
"
Duchesse"

1949
"Bagatelle"

1949
"Trianon"

1951
"Blue Cotillions"

1958
cultured pearls
         
   
1958
"
Coral Red Flowers"
1958
"
New Moon"
1959
"Maharanee"
   
         
         
Pennino      
1954
"Gala Night"
1955
"Ecstasy"
1955
"Stardust"
1956
"Falling Leaves"
1956
"Floral Cascade"
         
     
1957
"Autumn Pageantry"
1958
"Nocturne"
     
         
         
Reja      

1946
"Rose Opal"

1946
"Jack in the Box"

1946
"Africana"

1946
"Punchinello"

1947
willow tree

         
     
1947
"Gardenesque"
1947
"Singing Lights"
     
         
         
Renoir/Matisse      
   

1956
"Rhythm", "Flame"

Spring 1958
various necklaces

1958
Sauteur "Lily"

 

 

         
         
Trifari      

Sep 1945
Chessmen

Dec 1945

1946
crowns and keys

1947
"Floraleaf"

Dec. 1949
"Meteor", "Sheherazade"
 

         

May 1950

Dec. 1951

Dec. 1952
"Twinkle", "Place Vendome"

1953
"Spring Melodies", "Magnolia", "Enchanted Garden"

1953
Coronation Jewels

         

Dec. 1953
"Flirtation", "Comet"

1954
"Radiance", "Carousel", "Sky Lark"

1955
"Royal Plume", "Rhapsody"

1957
Fantasia

1958
Pins à-la-mode

         

1960

1961
"Lightning"
1961
Memo to a smart woman
1965
"Jewels of India"
1965
A very Trifari Christmas
         
       
1966
"Modern Mosaics"
       
         
         
Weiss      

1954
Flowering Frost

Oct 1954
"Cassandra"

1954
"Spinning Stars"

1955
"Scheherezade"

1957
"Skyline"

         
         
1958
Aurora Borealis
1958
 
Empire Pins
1959
 
"Persian Petals"
1959
"Black Diamond"
Sept 1960
India Inspired
         
Misc.      

DeRosa
1941

DeRosa
1946

Josanna
1947

Eisenberg, Bergere, Kramer
1950

Haskell
1959
         
   

Krementz
1970

Richelieu
1946

Schrager
1942
  

   
         
         

Many thanks to the following contributors:

Pat Seal
Treasures From Yesterday

Trish Schaniel
Trisha's Treasures

Mary Baker
(aka rockygems at eBay)

Lee Caplan
Faux Jewels

Kristi Raugh
Kristi's Kollectibles

 

Bobye Syverson
Enchanted Castle

Elizabeth Armstrong
A Link to the Past

René Colon
Maenads' Miscellanies

Juliet Friedman
julie*ry

 

 

Questions? 

Please email me:    

 

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This website was designed and created by Elizabeth M. Rowlands, proprietor of Emerald City Vintage Costume Jewelry

      Copyright © 1998-2010  Elizabeth M. Rowlands    All rights reserved.